UI / UX Design
UI/UX is basically the art of removing hesitation. When people open a product, they shouldn’t have to “learn” it — they should feel guided. I design flows that reduce confusion, make choices easier, and increase the chances of users actually finishing what they came to do.
How I think about the experience
I look for where users get stuck: unclear labels, too many steps, missing feedback, confusing hierarchy — the small things that silently kill conversions and retention.
I start with the journey (what users want + what the business needs), then I build wireframes and UI around it — so visuals support function instead of fighting it.
Spacing, button placement, empty states, loading states, error messages, and copy tone matter; those “tiny” moments decide whether a product feels trustworthy or frustrating.
The goal is simple: fewer “wait… what?” moments, more “oh, I’m done already.”