This one was fun because it wasn’t “make a video look cool” — it was “make a prospect get it in 15 seconds,” the kind of work you feel immediately when a service finally sounds simple instead of complicated.
Context
Seven is a Dubai-based marketing agency working with different businesses that need sharper campaigns, clearer strategy, and creative that performs. In that space, prospects don’t just judge the quality of your work — they judge how quickly you can explain it.
The project needed motion pieces that could act like a silent sales assistant: short, polished, and structured enough to communicate what Seven does without turning into a long pitch deck.
Overview
I designed Seven’s logo, then produced a set of motion graphics service videos tailored to explain the agency’s offerings in a more visual, digestible way. The direction focused on clarity-first storytelling: tight pacing, clean on-screen hierarchy, and motion used to guide attention (not distract), so each video works on a website, in outreach, or as social content while staying consistent with the agency’s brand.
Challenge
The biggest challenge was translating “marketing services” (which can sound abstract and same-y across agencies) into concrete, easy-to-follow visuals that still feel premium.
Each video needed to communicate value fast, keep terminology accurate, and maintain consistent design rules across a series — because inconsistency reads as confusion, and confusion kills conversion.
Solution
I built each motion piece around a simple narrative arc (problem → approach → outcome), then supported it with a repeatable visual system: typography rules, icon cues, transition logic, and pacing guidelines so the full set feels like one cohesive product. The result is a cleaner explanation layer for Seven’s offers — something prospects can understand quickly and teams can reuse across touchpoints without re-explaining from scratch.
- Faster service comprehension
- Stronger pitch support
- Reusable video assets