NVC International – thamerkharroubi.com

NVC helps light venues like Lusail Stadium and Stadium 974, you don’t hype it… you let the proof speak, cleanly and confidently.

Context

NVC Lighting operates at a serious scale: a global lighting solutions provider with major international projects and a product ecosystem built around LED performance and reliability. NVC International For this collaboration, the objective on Instagram was twofold: brand awareness (why NVC is trusted) and product showcase (what the luminaires actually do, where they fit, and why specs matter).

Execution-wise, the work ran through a local partner, Al Khairat Al Taiba, but the content was designed to keep NVC as the main story—consistent brand presence, consistent product language, consistent visual standards.

Overview

I produced a mix of static posts and reels that cover both “brand-level” communication and “product-level” communication. On the brand side, the creative leaned on credibility and global footprint—highlighting the type of high-profile environments NVC supports (including the Qatar World Cup stadium lighting project at Lusail Stadium and Stadium 974).

Challenge

Lighting content can easily fall into two traps: either it becomes “too technical” (and people scroll), or it becomes “too generic” (and nobody remembers it). The challenge here was to keep accuracy while staying engaging—showing why a product belongs in a specific use case, and anchoring the brand story in real project credibility rather than empty claims.

At the same time, the posts and reels needed to stay cohesive as a feed: consistent composition, repeatable formats, and a recognizable voice that can scale across many product lines.

Solution

I built a simple content structure that repeats for a reason: context → product → application → takeaway. Reels were paced to deliver the key point fast (what it is + where it’s used + why it matters), while static posts supported deeper scanning with cleaner hierarchy and spec-friendly wording. For brand awareness, I tied messaging to verifiable credibility—like NVC’s role as a principal lighting supplier for major venues such as Lusail Stadium and Stadium 974—so the content earns trust without overselling.